Marketing Head
About ABC Chemicals
ABC Chemicals is a leading provider of cloud ERP solutions designed for Small and Medium Enterprises across the Manufacturing, Retail & Distribution, and Educational sectors.
Our product portfolio includes:
- ERP & Accounting Cloud
- CRM & Customer Experience Cloud
- Human Capital Management (HCM) Cloud Solutions
Founded by former SAP experts, our clientele spans Europe, the Americas, and India.
ABC Chemicals is guided by strong values and ethical foundations, championing Women First, Local Talent First, and Environment First as our core principles.
Job Brief: Marketing Strategist
This role offers exponential growth potential and is a lifetime opportunity for individuals with creativity and leadership ambition in the digital age.
You’ll be responsible for crafting and executing a cohesive, data-driven, and impactful marketing strategy for ABC Chemicals. The position spans research, strategy development, team building, digital campaign execution, and brand management.
If you are a creative, goal-oriented marketing professional ready to make an impact, we’d love to have you on our team!
Responsibilities
- Build and lead a high-performing marketing team.
- Understand ABC Chemicals’ product capabilities and benchmark against competitors.
- Evaluate existing marketing content and resources.
- Identify demand and growth opportunities across different industries and geographies.
- Develop and execute multi-channel marketing strategies (email, web, social media, etc.).
- Design compelling marketing content tailored to products and services.
- Implement digital campaigns to boost website traffic and visibility.
- Define and track Marketing KPIs.
- Analyze performance metrics for sales and marketing efforts.
- Optimize marketing spend and improve cost-efficiency.
- Grow a strong, consistent lead and prospect pipeline.
- Conduct market trend forecasting and customer insights.
- Promote ABC Chemicals’ brand with innovative ideas and campaigns.
- Ensure brand consistency across platforms and regions.
- Create customer feedback loops and manage touchpoints.
- Strengthen the company’s web and digital presence.
Requirements & Skills
- Proven experience as a Marketing Strategist or Marketing Manager
- Hands-on experience with digital marketing tools and campaigns
- Ability to apply Design Thinking in crafting marketing strategies
- Strong knowledge of CRM systems and content management tools
- Practical experience with SEO/SEM, Google Analytics, and Programmable Media
- Understanding of minimal web design principles
- Excellent written and verbal communication skills
- Data-driven mindset and experience with analytics platforms
- Leadership and team management capabilities
- Bachelor’s degree in Marketing (Master’s degree preferred)
- Experience in ERP product marketing is a plus
Location:
- Chennai or Banglore